Today, the service sector increasingly overlaps with other PR solutions, including media contact databases, alert software, campaign analytics and content publishing services. Compared with other areas of marketing technology, which have thrived in the digital revolution, news wire services have seen both boom and bust, as their business has been interrupted by dramatic shifts in media organization, editorial trends and the function of press releases in business.
As you consider the options, we want to make sure you understand the field as it currently stands.
One of the reasons Proficient should definitely continue to be on your radar is the extension of social and analytics tools into a single platform. Many in PR would argue that social media and PR should be closely tied.